Today’s Mobile and Social Web presents a tremendous amount of valuable content and functionality. Mobile and Social Web sites and applications are being built to consume and leverage targeted or personalized information. The most successful applications are creating value through sharing and aggregating experiences.

The single biggest challenge in building a successful mobile web site or application today is getting it “socialized.” This isn’t marketing. It’s good product planning. It’s forward-thinking technical architecture and design. Applications that will be used by people or consumed by other systems will need effective, intuitive API’s, well-defined user patterns, and a clear target user base.

EAI can help mobilize and extend your existing applications to make them mobile as well as social, whether they be enterprise or consumer facing applications. Enterprise applications demand better access to data or functionality, greater agility to improve and extend, and overall lower TCO. Consumer applications need extreme usability, social network integration, performance and scale.